Megan Dougherty - Stellar Content and Book Launch Strategy

Megan Dougherty is a digital marketing strategist and co-founder of One Stone Creative. She specializes in helping entrepreneurs launch into new marketing platforms like podcasts, videos, telesummits and online courses. She has worked with hundreds of businesses owners in a wide variety of industries over the last 8 years and believes that there’s always a way to get to where you want to be, even if it isn’t obvious at first.

In this episode, we are digging into how you can develop a stellar content strategy to create your own authority platform and how to launch a book for maximum impact using communities, partnerships and other out of the box tactics. Get more details and a checklist here: http://onestonecreative.net/booklaunch 

Episode details: 

1.50: Megan’s backstory and how she came to be a co-founder in her digital agency
4:01: How to create and audit your Master Content Plan with two simple questions
6:50: The one social media platform we both decided to opt-out of and why you can pick and choose your favorite for maximum return on time investment
9:40: How to put social media in its rightful place as a channel in relation to your business assets
12:30: Why your goals should evolve as your business grows and when to consider scaling your efforts
14:55: Why you need to develop a specific plan for your business and audience goals
16:54: The golden ratio of how to balance the social and business aspects of your platforms 21:50: How to think about content in your relationship building funnel for major leverage
25:50: How to implement a promotional book strategy and launch it to massive market success
27:29: How to use a book as an authority platform whether you are newly starting out or going pro
30:50: Out of the box strategies to plan and launch your book to market success using partnerships and your community
32:01: Crowdsourcing platforms and other strategies to generate buzz and income from your book
37:02 – Megan’s tips on how to avoid a common business mistake many high-achievers make