104: How to Scale With AI Without Breaking Trust

Want to know how to use AI to grow faster, without scaling the wrong thing and breaking customer trust? This episode is for you. Most companies are using AI to move faster in the wrong direction, optimizing for efficiency while ignoring the real growth levers: trust, empathy, and innovation.

In this episode, Marlyne introduces some Scale With AI best practices and explains how to move from the Efficiency Floor (time/cost reduction) to the Innovation Ceiling (better experiences, higher conversion, retention, and LTV).

You’ll learn:
- The two levels of AI value and why most teams stall at the floor (McKinsey’s 2025 survey identifies only ~6% as “AI high performers” achieving meaningful value).

- Why AI should be a copilot for empathy (pattern detection from real signals → human judgment → product change).

- The best way to build trust in to your customer journey and how to work with synthetic data while avoiding the echo chamber trap it can create.

CTA: Send this to an executive or product leader treating AI like a productivity hack instead of a strategy advantage.